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Our last project is about simplicity and we try to find alternate simple versions for some package samples of the international brands. We think almost every product needs some review for minimal feeling.

What is your choice in these 3 different variations?
1. Original variation
2. Simple variation
3. More simple variation



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When we went to the supermarket in our last trip to London, we’ve noticed that, “Our packaging project could go to next level”. This second edition has one more variation and now, we are showing all brand names with simple text & same font, without logo or corporate sign on it. The font is Helvetica Neu Bold. Our question is similar with the question in our first post!

What is your choice in these 4 different variations?
1. Original variation
2. Simple variation
3. More simple variation
4. No logo variation


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  • Peter says:

    Extremely poor design. I would not pay for such a cheap thing.

  • Gurgie says:

    Comic Sans would work better here.

  • lenyto says:

    The ones on the right look like Chinese fakes. :)

  • Mike says:

    the simplest looks more exclusive. But the brand has to be know to the client to choose the simplest version.

  • dafuq says:

    And your “EPIC.MEDIA” logo is just a perfect example of a minimalist effect.

  • Piotr says:

    If the product is enough recognizable probably it will works .. otherwise i’m afraid not.

  • Łukasz T says:

    For some products it’s an improvement, for others not necessarily. For Tabaco i’d stay with 3rd sollution – it’s enough minimalistic and leaves “feeling of a brand” which is important for me if i have known this brand for years and search for it in the market. The same would be for Guiness – it’s old style font reminds me of something old and mystical and logo is necessary for me there, its nicer to grab this can from the shelf (if only the prices were lower). I think it doesn’t work for nutella – gives me very wrong associacions, maybe because of problematic childhood. In the other hand it works well for Durex, Corn Flakes, Mr Muscle and Nesquik. If I was to choose the best i’d bet on Nesquik. The worst for me is m&m’s – looks like an overpriced, lower quality product. For those saying that quality inside is the only important thing I must disagree – maybe for you it is. It’s nice if the product has a good looking box, it has a meaning if you decide between two or more products of a nearing quality. Tasting with eyes comes before the rest. I like it though, old brands need to keep up with times. I have seen the new nutella in the market today so i expect others to appear in nearing time. Best wishes :).

    • compyface says:

      Wow, I picked all of the same ones as you. I was thinking the same thing about the m&m’s, and I think part of the reaction is based on past experience. Lower quality products often look like the m&M’s, but maybe if we didn’t have those experiences it would look better. I also think the product itself as well as brand recognition plays a large part of “classic” vs. “Cheap”. Sometimes a small amount of flair can add to the design instead of detract. Well, that’s just my 2 cents.

  • Of says:

    It looks great when you can still guess what is inside with just one look. Like with drinks. But rest of them? It would be just confusing. And of course i’m talking about the “simple” versions. God forbid us from the last ones. They could just as well name all those products “beer” or “batteries”.

  • Passenger says:

    For brands that are already popular this kind of refreshment seems good, and mostly third option is best. Problem is with brands that aren’t recognized – they have to work hardly and stand out from others of same kind, so 4th option (if provided above) is rather too drastic.
    Paradoxically this kind of “clean” approach can be good for brand – by standing out from other trying-to-shine, almost blinking and screaming labels. I’ve got impression that Marks & Spencer (their grocery store) is trying to build their brand a little bit by this approach.

  • Harvey says:

    I much prefer the ones that are second last, they are minimalist but they still represent the brand, it still has aspects of what it was before. Except from the Tabasco one, the last one looks very stylish and sophisticated.