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096 • Icon Libraries Don’t Fix Icon Comprehension Craft

096 • Icon Libraries Don’t Fix Icon Comprehension

Theory Common icons can help users to navigate and find things faster. Hard truth “Common…
Paweł Kozera
Paweł Kozera11/03/2026
095 • Typography Isn’t “Pick Nice Fonts” – It’s Runtime Behavior Craft

095 • Typography Isn’t “Pick Nice Fonts” – It’s Runtime Behavior

Theory Typography is often mentioned as “essential” (true), but it’s still mostly aesthetics. Hard truth…
Paweł Kozera
Paweł Kozera11/03/2026
094 • Color Psychology Lists Are Mostly Fake Certainty Craft

094 • Color Psychology Lists Are Mostly Fake Certainty

The Reality Most internet color lists are "fake certainty." They tell you red means passion…
Paweł Kozera
Paweł Kozera11/03/2026
093 • “Inspiration Every Day” Is How You Become Generic Craft

093 • “Inspiration Every Day” Is How You Become Generic

Hard truth Most “inspiration” galleries optimize for screenshots, not usability. If you copy them, you…
Paweł Kozera
Paweł Kozera11/03/2026
085 • Senior Craft Is Not Prettier UI. It’s Fewer Revisions. Craft

085 • Senior Craft Is Not Prettier UI. It’s Fewer Revisions.

Theory Seniors have better methodology and design skills. Reality Senior work survives first contact. Mid-level…
Paweł Kozera
Paweł Kozera11/03/2026
083 • Delivering Value Does Not Mean You Stop Refining Craft

083 • Delivering Value Does Not Mean You Stop Refining

Reality Once something “works,” pressure to improve decreases. Hard Truth Without iterative refinement, good tools…
Paweł Kozera
Paweł Kozera11/03/2026
080 • Users Judge Through Pain Relief Craft

080 • Users Judge Through Pain Relief

Reality If users were previously blocked, any working solution feels great. Hard Truth Pain relief…
Paweł Kozera
Paweł Kozera11/03/2026
072 • Doing “What Users Say” Is Not User-Centered Design Craft

072 • Doing “What Users Say” Is Not User-Centered Design

Reality Some PMs interpret user feedback literally. Hard Truth Users describe symptoms.They rarely diagnose systems.…
Paweł Kozera
Paweł Kozera07/03/2026
053 • Recognition Over Recall Applies to Teams Too Craft

053 • Recognition Over Recall Applies to Teams Too

Basic Truth Users shouldn’t rely on memory. Senior Reality Your engineers and PMs shouldn’t rely…
Paweł Kozera
Paweł Kozera05/03/2026
023 • Assumptions Are Lazy Craft

023 • Assumptions Are Lazy

What Weak Senior Behavior Looks Like “I know how users behave.”“This is obvious.” What Real…
Paweł Kozera
Paweł Kozera05/03/2026
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