What Most Designers Do
Dismiss comments like:
“Can we use this font?”
“I like this brand.”
“I want it to feel like X.”
What Experienced Designers Do
Read between the lines.
Specific aesthetic requests usually signal:
Trust issues
Brand insecurity
Power dynamics
Fear of change
The font is rarely about the font.
Why It Matters
If you ignore the signal, resistance shows up later.
Today’s Action
When someone suggests a specific visual reference, ask:
“What about this works for you?”
Listen for the real concern.
