Reality
Creative UI wins awards. Clear UI reduces churn.
Hard Truth
If users are confused, no one cares how “innovative” the interface is. Confusion becomes:
Support cost
Onboarding friction
Sales hesitation
Blame on “UX quality”
And when numbers drop, leadership doesn’t blame creativity. They blame design.
Senior Move
Kill cleverness that increases cognitive load.
Protect clarity even if it feels boring.
Today’s Action
Identify one element that exists to impress, not to clarify. Remove it or simplify it.
