What Most Designers Do
Assume users want to leave spreadsheets.
What Experienced Designers Do
Ask:
Why should they?
Spreadsheets are:
Flexible
Familiar
Fast
User-controlled
If your product removes flexibility, users will go back offline.
Why It Matters
You are not competing with other apps.
You are competing with habits.
Today’s Action
List 3 reasons users prefer Excel today.
If your product doesn’t outperform at least one of them, rethink the design.
